What you can expect from SaaSiest 2025

SaaSiest is the largest community-driven B2B SaaS event in the region, and now we're bringing you SaaSiest 2025! The Ultimate B2B SaaS Experience is once again taking place in Malmö Sweden, May 6-7 2025. For 2 full days, we gather 1200 Founders, Executives, and VCs under one roof to share experiences & best practices. To engage in meaningful networking and relationship building, all with a focus on propelling your career and business to new heights!

  • 2-day on-site event with a focus on tactical sessions
  • 50+ best-in-class speakers from some of the leading B2B SaaS companies
  • AMA sessions with speakers
  • Access to speakers' artifacts and personal templates & documents
  • Workshops/Breakout sessions in several disciplines
  • 1000+ Networking and 1-1 meetings
  • CEO and Executive member-exclusive sessions
  • VC & Capital Matchmaking & Deal Room access
  • Fun side events before and after the conference
  • Food, drinks, and party included 

SaaSiest mission is to provide a forum for all European SaaS professionals to share and learn from peers, across all operational disciplines! We empower you with the knowledge to grow faster than ever before!

Speakers (more to be announced...)

Jacco van der Kooji
Founder, Winning by Design

Kathleen Hanks Lord
Chief Revenue Officer, Zensai

Monica Visconti-Patel
Chief Marketing Officer, Ardoq

Jenn Allen-Knuth
Founder DemandJen

Morgan J Ingram
Founder & CEO, AMP Creative

Adam Thompson
CPO, Cognism

Erica Sandelin Ekelund
CEO, Voyado

Jennifer Yorke
CCO, Ometria

Frederic Laziou
CEO, Puzzel

Jillian Als
CMO, Queue-it

Matt Macri-Waller
Founder & CEO, Benifex

Soeren Brogaard
CEO, Trackunit

Kate Newstead
Marketing Science Lead, LinkedIn

Jeppe Schytte-Hansen
CEO & Co-founder, Omnidocs

Pål Malmros
Partner, Verdane

Merel van der Lei
CEO & CPO, Wyzetalk

Torben Dalgaard
CEO, Dalux

Jenny Sagström
CEO, Sköna

Pontus Björnsson
President & CEO, Kleer

Patric Lindström
Chief Sales Officer, Videoly

Martin Lidgard
CEO & Founder, Web Manuals

Maria Giulia Ganassini
Head of Brand & Communications, Beefree

Kristoffer Cedfors
Senior Director Commercial Excellence, Verdane

Anna Jäger
VP Marketing, Sinch

Malin Schmidt
Founder & CEO, Kodiak Hub

Daniel Kelly
VP Sales, Ardoq

Malin Gustafsson
Chief Innovation Officer, Talentech

Ido Ofzer
VP Product, HiBob

Daniel Nackovski
Co-Founder SaaSiest

Thomas Sjöberg
Co-Founder, SaaSiest

Trine Grönlund
Moderator, SaaSiest

Agenda

10:30

For Members Only: Workshops for the SaaSiest CEO & Executive Network groups

3 hours of exclusive time with keynote speakers and invited guests, as well as networking with peers.
Read more about the SaaSiest CEO Network and the SaaSiest Executive Network

Read more
TBA
14:30

Pre-event SaaSiest Canal Tour - open to all ticketholders!

Sign up for a tour around the Malmö Canal. Experience the beauty and history of Malmö from a new perspective on this 60-minute boat tour. Departure & dropoff by Malmö C.

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Pre-event SaaSiest Padel Open 2025 - open to all ticketholders!

Sign up for the SaaSiest Padel Open 2025! Who is the best SaaS company at Padel? We are calling for all padel enthusiasts joining SaaSiest 2025 to join us for a fun game of padel. Everyone who holds a ticket to the event can join free of charge! The competitive juices will be flowing for sure, but rest assured, this is something for all levels of players.

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PDL Center, Skeppsbyggaregatan 7, Malmö
16:00

Pre-Registration

Skip the queue on the event day. Drop by on day 0 and collect your badge.

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Slagthuset, Carlsgatan 12e, 211 20, Malmö
18:00

For Members Only: Pre-event CEO & Executive Network Dinner

Exclusive pre-event networking dinner for members of the SaaSiest CEO Network, SaaSiest Executive Network, and Speakers.

Read more
TBA

08:00

Registration & Networking

Exhibition hall
09:00

Welcome and Keynotes

Theater
10:30

Break and Networking

Exhibition hall
11:00

Keynotes

Theater
12:20

Lunch and Networking

Exhibition hall
13:30

Breakout sessions

CEO & Founders track, Revenue track, and Product & CS track. 

Read more
14:50

Break and Networking

Exhibition hall
15:30

Keynotes

Theater
16:50

SaaSiest Awards Show!

Theater
17:10

Mingling with bubbles 🥂 & entertainment with live Band!

Exhibition hall
17:30

Dinner and networking

Exhibition Hall
19:00

The SaaSiest Party!

After a long day of networking, learning, and lots of fun, we'll turn up the music, open the bar, and have a good time! No registration is needed for the SaaSiest Evening Party; all ticket holders are welcome.

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The Lounge and the Exhibition Hall

07:00

SaaSiest Morning Run

Sign up for a social morning run, a great way to start the 2nd day of SaaSiest 2024. Put on your shoes, come down to the hotel lobby, and run around the beautiful sights of Malmö 3k-6k at a pace you are comfortable with fellow SaaSiest attendees. 

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Comfort Hotel Malmö - Hotel Lobby

SaaSiest Morning Yoga

Sign up to start the morning with some stretching and yoga moves, finding your inner balance and resetting for the day ahead. This will be an instructor-led yoga class; all you need is to show up, and the rest is handled by the SaaSiest crew! Limited seats are available. 

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Comfort Hotel Malmö - Hotel Lobby
08:00

Morning Coffee and Networking

Exhibition Hall
09:00

Keynotes

Theater
10:20

Break and Networking

Exhibition hall
10:50

Breakout sessions

CEO & Founders track, Revenue track, and Product & CS track.

Read more
11:50

Lunch

Exhibition hall
13:00

Keynotes and closing words

Theater
14:30

Networking

Exhibition Hall
17:00

Post-event - SaaSiest Poker Open 2025

Sign up for the annual Poker Tournament. This is Exclusive to SaaSiest 2024 ticket holders. We will first serve dinner and then it will be a 3-hour tournament. 20 EUR / 20 USD / 200 SEK buy-in and one re-entry in the first hour. Who will be crowned the SaaSiest Poker Open Champion 2025? 

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Lounge

Become an Event Partner

Expose your company to the largest Nordic gathering of B2B SaaS companies and professionals!

  • Establish Brand Awareness 
  • Associate yourself with key thought leaders
  • Strengthen Employment Branding
  • Support the SaaSiest Community

E-mail: contact@saasiest.com for partner inquiries!

All you need to know

Arranged by: SaaSiest
When: May 6-7, 2025
Where: Slagthuset, Carlsgatan 12e, 211 20 Malmö, Sweden
Any questions? Email: contact@saasiest.com

It is a 24 minute ride with direct train from Copenhagen Airport
From Malmö Central Station it is a few minutes walk to the venue and the surrounding hotels.

There are several hotels within walking distance, here are a few: 
Comfort Hotel Malmö (right across the street from Slagthuset) Discount code: SaaSiest2025
Clarion Hotel Malmö Live (700m away, but they have a skybar...) Discount code: SaaSiest2025
Scandic Kramer (700m towards the city center)
Elite Hotel Savoy (600m but close to Malmö C) 
Elite Hotel Esplanade (850m, in the city center)

© MapTiler © OpenStreetMap contributors

Organized by

SaaSiest
contact@saasiest.com

The SaaSiest community in the World!