What you can expect from SaaSiest 2025

SaaSiest is the largest community-driven B2B SaaS event in the region, and now we're bringing you SaaSiest 2025! The Ultimate B2B SaaS Experience is once again taking place in Malmö Sweden, May 6-7 2025. For 2 full days, we gather 1200 Founders, Executives, and VCs under one roof to share experiences & best practices. To engage in meaningful networking and relationship building, all with a focus on propelling your career and business to new heights!

  • 2-day on-site event with a focus on tactical sessions
  • 50+ best-in-class speakers from some of the leading B2B SaaS companies
  • AMA sessions with speakers
  • Access to speakers' artifacts and personal templates & documents
  • Workshops/Breakout sessions in several disciplines
  • 1000+ Networking and 1-1 meetings
  • CEO and Executive member-exclusive sessions
  • VC & Capital Matchmaking & Deal Room access
  • Fun side events before and after the conference
  • Food, drinks, and party included 

SaaSiest mission is to provide a forum for all European SaaS professionals to share and learn from peers, across all operational disciplines! We empower you with the knowledge to grow faster than ever before!

Agenda

10:30

For Members Only: Workshops for the SaaSiest CEO & Executive Network groups

3 hours of exclusive time with keynote speakers and invited guests, as well as networking with peers.
Read more about the SaaSiest CEO Network and the SaaSiest Executive Network

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TBA

For members only: Workshop with Morgan J Ingram - 5 Simple Steps For Creating The Ultimate Lead Generator!

In this exclusive workshop and discussion forum, the world-renowned sales leader Morgan J Ingram will share the 5 Steps For Creating The Ultimate Lead Generator. In this session, Morgan will do a deep dive into the methodology that has the SaaS community and revenue leaders go all in on, and now we are bringing this inspiring philosophy to you. This session is predominantly tailored for CROs, VP Sales, Growth and Sales & Channel leaders in general. Exclusive to SaaSiest CEO Network & Executive Network members.

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Clarion Hotel Malmö Live
Morgan J Ingram
Founder & CEO, AMP Creative
14:30

Pre-event SaaSiest Canal Tour - open to all ticketholders!

Sign up for a tour around the Malmö Canal. Experience the beauty and history of Malmö from a new perspective on this 60-minute boat tour. Departure & dropoff by Malmö C.

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Pre-event SaaSiest Padel Open 2025 - open to all ticketholders!

Sign up for the SaaSiest Padel Open 2025! Who is the best SaaS company at Padel? We are calling for all padel enthusiasts joining SaaSiest 2025 to join us for a fun game of padel. Everyone who holds a ticket to the event can join free of charge! The competitive juices will be flowing for sure, but rest assured, this is something for all levels of players.

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PDL Center, Skeppsbyggaregatan 7, Malmö
16:00

Pre-Registration

Skip the queue on the event day. Drop by on day 0 and collect your badge.

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Slagthuset, Carlsgatan 12e, 211 20, Malmö
18:00

For Members Only: Pre-event CEO & Executive Network Dinner

Exclusive pre-event networking dinner for members of the SaaSiest CEO Network, SaaSiest Executive Network, and Speakers.

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TBA

08:00

Registration & Networking

Exhibition hall
09:00

Welcome to SaaSiest 2025!

Theater
Daniel Nackovski
Co-Founder SaaSiest
Thomas Sjöberg
Co-Founder, SaaSiest
09:20

Unlocking Growth: The Power of Revenue Operating Models & How to Build Yours!

Theater
Kathleen Hanks Lord
Chief Revenue Officer, Zensai
09:50

You Get More Bees with Honey: The Sweet Science of Sales & Marketing Alignment!

Theater
Monica Visconti-Patel
Chief Marketing Officer, Ardoq
10:10

The Great SaaS Shift: How AI Transforms Data into Your Next Growth Engine

Theater
Soeren Brogaard
CEO, Trackunit
10:30

Break and Networking

Exhibition hall
11:00

Scaling Smart: 5 Strategic Levers to Profitable Growth!

Theater
Frederic Laziou
CEO, Puzzel
11:20

Partnering with Product to Maximise NRR!

Theater
Jennifer Yorke
CCO, Ometria
12:00

Stop Winging It: Why Documented Strategy Separates the Winners

Theater
Pål Malmros
Partner, Verdane
12:20

Lunch and Networking

Exhibition hall
13:30

10 Years, €100M+ ARR, Rule of 68: Lessons from a Bootstrapped Journey!

CEO Stage
Torben Dalgaard
CEO, Dalux

Your Secret to Faster, Bigger Deals: Sales Ops Unleashed

Revenue Stage
Aleksandra Cvetkovic
Director Sales Operations, Mentimeter
13:50

One Motion to Rule Them All? Why Chasing SMB and Enterprise at the same time Will Cost You!

Revenue Stage
Jillian Als
CMO, Queue-it

Scaling Upmarket: Evolving Your Product, Customers, and Teams for Enterprise Success

Product & CS Stage
Ido Ofzer
VP Product, HiBob

M&A as a Growth Lever: From Deal Signed to Culture Aligned

CEO Stage
Jeppe Schytte-Hansen
CEO & Co-founder, Omnidocs
14:10

Unlocking the Inbox: 5 Things Top SaaS Brands are Doing to Get Email Right!

Revenue Stage
Maria Giulia Ganassini
Head of Brand & Communications, Beefree

Where CS Meets Product: Driving Adoption, Expansion & Revenue

Product & CS Stage
Anika Zubair
Founder & CEO, The Customer Success Pro

he CEO’s Guide to Winning Enterprise: Strategy, Structure, and Sales That Scale

CEO Stage
Malin Schmidt
Founder & CEO, Kodiak Hub
14:30

Co-Build or Die: Launching an AI Product with Customers in Just 6 Months

Product & CS Stage
Malin Gustafsson
Chief Product Officer, Talentech
14:50

Break and Networking

Exhibition hall
15:30

Keynotes

Theater

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Theater
Merel van der Lei
CEO & CPO, Wyzetalk
15:50

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Theater
Matt Macri-Waller
Founder & CEO, Benifex
16:10

From Underdog to Momentum - the GTM framework that scaled us past 50m Euro in ARR!

Theater
Erica Sandelin Ekelund
CEO, Voyado
16:30

5 Simple Steps For Creating The Ultimate Lead Generator!

Theater
Morgan J Ingram
Founder & CEO, AMP Creative
16:50

SaaSiest Awards Show!

Theater
17:10

Mingling with bubbles 🥂 & entertainment with live Band!

Exhibition hall
17:30

Dinner and networking

Exhibition Hall
19:00

The SaaSiest Party!

After a long day of networking, learning, and lots of fun, we'll turn up the music, open the bar, and have a good time! No registration is needed for the SaaSiest Evening Party; all ticket holders are welcome.

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The Lounge and the Exhibition Hall

07:00

SaaSiest Morning Run

Sign up for a social morning run, a great way to start the 2nd day of SaaSiest 2024. Put on your shoes, come down to the hotel lobby, and run around the beautiful sights of Malmö 3k-6k at a pace you are comfortable with fellow SaaSiest attendees. 

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Comfort Hotel Malmö - Hotel Lobby

SaaSiest Morning Yoga

Sign up to start the morning with some stretching and yoga moves, finding your inner balance and resetting for the day ahead. This will be an instructor-led yoga class; all you need is to show up, and the rest is handled by the SaaSiest crew! Limited seats are available. 

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Comfort Hotel Malmö - Hotel Lobby
08:00

Morning Coffee and Networking

Exhibition Hall
09:20

Accelerating Growth in the age of AI!

Theater
Jacco van der Kooji
Founder, Winning by Design
09:40

Here's how you make the shortlist (and how you don't)

Theater
Kate Newstead
Marketing Science Lead, LinkedIn
10:00

Five Fundamental Flaws Frequently Found in Pricing (and how to avoid them)!

Theater
Kristoffer Cedfors
Senior Director Commercial Excellence, Verdane
10:20

Break and Networking

Exhibition hall
10:50

Leading Sales Change (Before It’s Too Late): A Playbook for Voluntary Transformation!

Revenue Stage
Patric Lindström
Chief Sales Officer, Videoly

Building AI into your platform – from a CTO and CPO perspective!

Product & CS Stage
11:30

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Revenue Stage
Pontus Björnsson
President & CEO, Kleer
Jenny Sagström
CEO, Sköna
11:50

Lunch

Exhibition hall
13:00

Keynotes and closing words

Theater
14:30

Networking

Exhibition Hall
17:00

Post-event - SaaSiest Poker Open 2025

Sign up for the annual Poker Tournament. This is Exclusive to SaaSiest 2024 ticket holders. We will first serve dinner and then it will be a 3-hour tournament. 20 EUR / 20 USD / 200 SEK buy-in and one re-entry in the first hour. Who will be crowned the SaaSiest Poker Open Champion 2025? 

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Lounge

Speakers (more to be announced...)

Jacco van der Kooji
Founder, Winning by Design

Kathleen Hanks Lord
Chief Revenue Officer, Zensai

Monica Visconti-Patel
Chief Marketing Officer, Ardoq

Jen Allen-Knuth
Founder DemandJen

Morgan J Ingram
Founder & CEO, AMP Creative

Adam Thompson
CPO, Cognism

Erica Sandelin Ekelund
CEO, Voyado

Jennifer Yorke
CCO, Ometria

Frederic Laziou
CEO, Puzzel

Jillian Als
CMO, Queue-it

Matt Macri-Waller
Founder & CEO, Benifex

Soeren Brogaard
CEO, Trackunit

Kate Newstead
Marketing Science Lead, LinkedIn

Jeppe Schytte-Hansen
CEO & Co-founder, Omnidocs

Pål Malmros
Partner, Verdane

Merel van der Lei
CEO & CPO, Wyzetalk

Torben Dalgaard
CEO, Dalux

Jenny Sagström
CEO, Sköna

Pontus Björnsson
President & CEO, Kleer

Patric Lindström
Chief Sales Officer, Videoly

Martin Lidgard
CEO & Founder, Web Manuals

Maria Giulia Ganassini
Head of Brand & Communications, Beefree

Kristoffer Cedfors
Senior Director Commercial Excellence, Verdane

Anna Jäger
VP Marketing, Sinch

Samir Smajic
CEO & Founder, GetAccept

Malin Schmidt
Founder & CEO, Kodiak Hub

Aleksandra Cvetkovic
Director Sales Operations, Mentimeter

Daniel Kelly
VP Sales, Ardoq

Sigrún Gunnhildardóttir
CPO, AGR

Malin Gustafsson
Chief Product Officer, Talentech

Ido Ofzer
VP Product, HiBob

Anika Zubair
Founder & CEO, The Customer Success Pro

Daniel Nackovski
Co-Founder SaaSiest

Thomas Sjöberg
Co-Founder, SaaSiest

Trine Grönlund
Moderator, SaaSiest

David Wahlbeck
CPO, Stratsys

Anders Klintelius
CTO, Stratsys

Become an Event Partner

Expose your company to the largest Nordic gathering of B2B SaaS companies and professionals!

  • Establish Brand Awareness 
  • Associate yourself with key thought leaders
  • Strengthen Employment Branding
  • Support the SaaSiest Community

E-mail: contact@saasiest.com for partner inquiries!

All you need to know

Arranged by: SaaSiest
When: May 6-7, 2025
Where: Slagthuset, Carlsgatan 12e, 211 20 Malmö, Sweden
Any questions? Email: contact@saasiest.com

It is a 24 minute ride with direct train from Copenhagen Airport
From Malmö Central Station it is a few minutes walk to the venue and the surrounding hotels.

There are several hotels within walking distance, here are a few: 
Comfort Hotel Malmö (right across the street from Slagthuset) Discount code: SaaSiest2025
Clarion Hotel Malmö Live (700m away, but they have a skybar...) Discount code: SaaSiest2025
Scandic Kramer (700m towards the city center)
Elite Hotel Savoy (600m but close to Malmö C) 
Elite Hotel Esplanade (850m, in the city center)

© MapTiler © OpenStreetMap contributors

Organized by

SaaSiest
contact@saasiest.com

The SaaSiest community in the World!